Dietmar Dahmen’s Advertisment Presentation

January 30th 2013

Dietmar Dahmen’s Advertisment Presentation

I was fascinated by a lot of the things in Dietmar Dahmen’s presentation. First off, he was very professional and efficient. Every word he said correlated with the slide that was showing, down to the very second. Sometimes the word on the screen would change as Dahmen was saying it. I could tell by this that he had given this presentation many times before and had mastered it, in a professional and humorous way. He started off the presentation by talking about what people are interested in right now and how it applies to advertising. He used words such as “nowism,” or only being interested in things happening now, and “firstism,” which is having the desire to be among the first to own a certain piece of new technology. There were a lot of methods of advertisement used in Europe and not the United states that were very interesting. For example, “my-vertising” puts the targeted individual or group in the actual advertisement. This naturally makes the targeted consumer much more interested in the advertisement, and thus, much more likely to buy the product. I believe Dahmen showed the class an Ikea magazine with a picture of a family he is friends with on the cover. There is no way that family would ever get rid of that magazine, because they are on the cover! That is awesome! Dahmen’s presentation was smart and inspirational. As time was running out Dahmen was frantically trying to get his last thoughts out, and as he did, one quote in particular stood out to me. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success” - James Cameron. This quote not only applies in advertising, but everywhere. Exceptional job by Dietmar Dahmen.

What excites and disgusts me about advertising?

January 27th, 2013

What excites and disgusts me about advertising?

Usually the first thing that comes to people’s minds when talking about advertising is television commercials. Many people cannot stand them, cannot wait to get back to the show he or she was watching. I will admit that I am the same way, with an exception. I love commercials that make me laugh. If a company’s commercial makes me laugh I am ten times more likely to buy their product. I am majoring in sports management, but my second choice would have been advertising. There are actually quite a few exciting aspects of advertising. For example, I believe there is a lot of strategy and planning that has to go into an advertisement. A company has to know what their product is and who will be interested in it, and they have to plan their advertisements accordingly. One ad in particular sticks out to me. Dr. Pepper has come out with a soda called Dr. Pepper 10. The slogan for the soda is, “Dr. Pepper 10 - it’s not for women.” The television commercial is like it came straight from an action movie, to appeal more to a male demographic. The thing is, I just do not understand how a soda can be marketed for one specific gender. Both genders drink soda, so why target just one? Dr. Pepper wants to sell as much soda as they possibly can, but I think they are going about it the wrong way. That’s the fun thing about advertising, though. I am not sure how successful the Dr. Pepper 10 soda actually is. It may be flying off the shelves. I haven’t bought a Dr. Pepper 10, though, and I was who they were targeting.

-Nathan Brown