Dietmar Dahmen’s Advertisment Presentation

January 30th 2013

Dietmar Dahmen’s Advertisment Presentation

I was fascinated by a lot of the things in Dietmar Dahmen’s presentation. First off, he was very professional and efficient. Every word he said correlated with the slide that was showing, down to the very second. Sometimes the word on the screen would change as Dahmen was saying it. I could tell by this that he had given this presentation many times before and had mastered it, in a professional and humorous way. He started off the presentation by talking about what people are interested in right now and how it applies to advertising. He used words such as “nowism,” or only being interested in things happening now, and “firstism,” which is having the desire to be among the first to own a certain piece of new technology. There were a lot of methods of advertisement used in Europe and not the United states that were very interesting. For example, “my-vertising” puts the targeted individual or group in the actual advertisement. This naturally makes the targeted consumer much more interested in the advertisement, and thus, much more likely to buy the product. I believe Dahmen showed the class an Ikea magazine with a picture of a family he is friends with on the cover. There is no way that family would ever get rid of that magazine, because they are on the cover! That is awesome! Dahmen’s presentation was smart and inspirational. As time was running out Dahmen was frantically trying to get his last thoughts out, and as he did, one quote in particular stood out to me. “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success” - James Cameron. This quote not only applies in advertising, but everywhere. Exceptional job by Dietmar Dahmen.