“WWF’s mission is to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature” - World Wildlife Fund’s website.
Sounds good to me. Sign me up. As you can tell from the quote, the World Wildlife Fund is a non-profit organization whose goal is to permanently conserve the natural environment of planet Earth. So how do they let their voice be heard? Many ways, and digital technology is one of them.
WWF is very big on Facebook with over one million likes. It uses Facebook to ask for donations, ask people to sign beneficial petitions, and educate its followers on current environmental issues. It also posts disturbing photos that poke at the emotions of its followers. WWF also uses Twitter in a very similar way. The organization has 230,000 plus followers on Twitter.
WWF has its own website that explains what the organization does, gives information on current issues, and explains how people can help. Here is the link to the website:
http://wwf.panda.org/
The link to WWF’s Facebook page:
http://www.facebook.com/WWF?fref=ts
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