Popular Brands

February 7th 2013

Why is a particular brand important to you? What is its relevancy?

Brands are a popularity contest. There is usually one brand, or in some cases a few brands, that sticks out from the rest of the brands in its field. It is more popular, hip, fashionable, and sometimes just a better product. Some people argue that they are immune to the whole brand hoopla, but I think they are lying to themselves. Everybody has one brand he or she would pick over another. I think mine is Mercedes. One day I will own a Mercedes automobile. To be quite honest, I cannot even tell you why I want one so badly. I have just always looked at that particular auto brand to be superior than the other luxury car brands such as BMW, Lexus, Audi, etc. A friend of mine thinks BMW is better, and he is not wrong, nor right. Brands are just a matter of opinion. I am from Northern California where a particular brand of coffee reigns supreme. Dutch Bros. coffee is a chain of drive through coffee shops that range from Northern California to Southern Oregon. There are about 400 (slight over exaggeration) of them in Redding, California, where I am from. I rarely drink coffee, and that puts me in the minority. I cannot check Facebook or Twitter without seeing someone post, “Just got Dutch Bros., sooooooo gooood!” or, “Got my Dutch for the day, I am set.” Dutch Bros. is ridiculously popular. I have no doubt in my mind that the company’s popularity allows them to dominate the Northern California coffee industry. People don’t go to Starbucks in Redding, they go to Dutch Bros. Gaining popularity is the most important thing a brand can do.