Gender Stereotyping
Food, beer, sports, and girls. That’s what every guy wants, right? An advertisement for Bennigan’s baby back ribs clearly believes this is true. The ad solely contains an attractive woman wearing a referee outfit holding a plate of ribs. That’s it. Is this ad effective? Probably. Is it ethically right? Probably not.
This ad takes women and food and puts them in the same category. It makes women seem as if they are like food or watching sports, or in other words, just another pleasure or luxury for men. The ad states, “The best rack in town” which is clearly referring to both the rack of ribs and the woman’s breasts. The objectifying of women is something that is far too common in the advertising world, and this is a result of the power sex appeal holds.
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