Toblerone Chocolate

Toblerone Chocolate

Toblerone wants to step up in the social media aspect of marketing, and they put me and my group in charge. We wanted to create something interactive for all of the Toblerone fans. Toblerone created a flavor called salty almond, and we asked Toblerone fans to come up with their own flavor combinations. Using Facebook, Twitter, and Instagram, consumers would pick a favorite flavor of theirs and send a message to their friends asking them to complete the flavor combination. A vote would take place to find out what flavor the consumer wanted to become a consistently made Toblerone flavor of chocolate. Before we picked the top flavor, we would have an event that featured the top three flavors in the competition. We would have fans show up to the event in order to taste the three flavors before voting for the winner. In the process, our social networking sites would increase in popularity.

Interruptive Television Advertisements

Interruptive Television Advertisements

You know that commercial that is just always on? And, because of its frequency, it becomes super annoying. I watch a lot of Oakland Athletics baseball games on TV and every commercial break there is a Sleep Train mattress company commercial. Sleep Train’s advertisements are annoying to start with, but when you ad the fact that there are 15 to 20 of them during the course of the game, it becomes overwhelming. This is interruptive advertising, and it is awful.

It is in a company’s best interest to take advantage of the advertisement opportunities television provides. With that being said, it can come back to haunt a brand. I will never order a mattress from Sleep Train because I cannot stand the thought of ever listening to their stupid jingle ever again. So for this particular company, interruptive advertisements have not paid off.

But I am just one consumer. There could be someone out there who thoroughly enjoys Sleep Train’s ads and buys from them because of it. This is why interruptive ads can be very useful. If, by shoving a product down a consumers throat, and making their brand the first one that pops into the consumer’s head when their product type is of need, then the advertiser has won. The interruptive ad has done its job.

iPod Dock Toilet Paper Dispenser

iPod Dock Toilet Paper Dispenser

Have you ever been bored when handling your business in the bathroom? Ever wish you could jam to your favorite songs in the process? The iPod Dock Toilet Paper Dispenser would solve these problems.

But how can we market it to get a mom to buy it as a housewarming gift? My group and I came up with some ideas. For the radio ad, some Elvis Pressley music and a male announcer voice telling the audience to claim their “porcelain thrown” and be king of the bathroom again would be a good ad. We thought trying to market the product as somewhat of a gag gift would be beneficial. For the television spot, a man uses the product and becomes champion of the bathroom, as shown below.

New and Innovative Forms of Advertisement

New and Innovative Forms of Advertisement

Television commercials, radio spots, print ads, billboards, etc. We’ve seen all of these types of advertisements many times before. Nowadays, a consumer can be looking at one of these ads and not even fully realize he or she is trying to be persuaded into buying something by the company. The advertising industry needs new mediums to attract people’s attention. Things more exciting than your average television commercial or magazine ad.

This advertisement by Chevy is basically a billboard ad, but it is different. It stand out. There is a huge electrical cord that is plugged into the building. It is impossible for people driving or walking by not to see the advertisement. Also, it emphasizes the car’s main selling point: it is electric.

This next form of advertisement is a flat screen television that is in the ground. Have you ever seen those flat screen televisions advertising things in airports or banks? Of course you have. But do you really pay attention to what they are trying to say. I don’t, at least. Because this television is in the ground - and people can walk right over it - it is more likely to garner their attention.

It is outside thinking like this that can really boost an advertising campaign.

Bringing Back the Typewriter

Bringing Back the Typewriter

What the heck is a typewriter? Oh yeah, it’s that old machine that no one uses anymore which allows you to type letters and documents. With all of the technology used nowadays, the typewriter has become obsolete. Me and my group decided to bring the typewriter back into the fold, and this is how we’ll do it:

Nostalgia will be used a lot. After all, the typewriter is an ancient artifact of a product that will surely produce memories of previous experience in people. My group felt that the use of family in our advertisements will be beneficial. For example, a commercial featuring a grandfather writing a letter to his grandson or granddaughter using a typewriter can show people it is important and nice to stay in touch with family members, and using a typewriter can be a good way to do it.

We would use television commercials, magazine ads, and billboards. Our slogan would be, “Putting thought back into the conversation.” This slogan emphasizes our main goal with typewriters: slowing people down from the new, fast-paced, technology-driven world. No more “lol” or “ttyl” with a typewriter. It’s time for us to slow down and have real conversations, and the typewriter can let us do that.

Nostalgia in Advertising

Nostalgia in Advertising

What are some of the major advantages and disadvantages of nostalgia marketing?

There are many advantages and disadvantages when using nostalgia in advertisements. One of the major advantages is its use of pathos, or appealing to one’s emotion. A commercial that reminds the viewer of a happy or fun time when using their product holds a lot of power. It will undoubtedly increase the chances a consumer purchases the product. With that being said, the use of emotion can go both ways. If a commercial reminds the viewer of a sad time or experience it will hurt the chances of him or her buying the product.

Are there some products or brands for which this strategy may not be successful? Why not?

It may be a bad idea for some brands to use nostalgia in their advertisements. Newer brands, for example don’t have a history of its product to appeal to a consumer’s emotions. You cannot reminisce about something that does not have a history.

Selling Jeeps to Seniors

Selling Jeeps to Seniors

How does Jeep market its adventurous automobiles to an older demographic? Our group came up with a few ideas.

First things first, we had to choose which automobile to market. We felt the Jeep Grand Cherokee had a lot of things to offer to seniors. First of all, it is safe. That is something that seniors value immensely, and therefore, our campaign would feature a lot about this information. It also includes a lot of luxurious features that seniors would appreciate. Heated seating and a built in GPS system, just to name a few.

People think of 50-70 year old people as brittle, non-risk taking individuals. Not people who would normally drive a Jeep. However, we felt that this group of seniors wants to break that trend. They want to prove that older people can be adventurous and have fun, too. This is something we wanted to incorporate into our campaign. For example, we would have an advertisement that shows older people hiking, walking on nice beaches, or camping. Then the ad would explain how all of these things are possible, and simple to do, in a Jeep Grand Cherokee.

Selling Jeeps to seniors is not the easiest thing to do, but with a little creativity, it can be done.