Interruptive Television Advertisements

Interruptive Television Advertisements

You know that commercial that is just always on? And, because of its frequency, it becomes super annoying. I watch a lot of Oakland Athletics baseball games on TV and every commercial break there is a Sleep Train mattress company commercial. Sleep Train’s advertisements are annoying to start with, but when you ad the fact that there are 15 to 20 of them during the course of the game, it becomes overwhelming. This is interruptive advertising, and it is awful.

It is in a company’s best interest to take advantage of the advertisement opportunities television provides. With that being said, it can come back to haunt a brand. I will never order a mattress from Sleep Train because I cannot stand the thought of ever listening to their stupid jingle ever again. So for this particular company, interruptive advertisements have not paid off.

But I am just one consumer. There could be someone out there who thoroughly enjoys Sleep Train’s ads and buys from them because of it. This is why interruptive ads can be very useful. If, by shoving a product down a consumers throat, and making their brand the first one that pops into the consumer’s head when their product type is of need, then the advertiser has won. The interruptive ad has done its job.