Bringing Back the Typewriter
What the heck is a typewriter? Oh yeah, it’s that old machine that no one uses anymore which allows you to type letters and documents. With all of the technology used nowadays, the typewriter has become obsolete. Me and my group decided to bring the typewriter back into the fold, and this is how we’ll do it:
Nostalgia will be used a lot. After all, the typewriter is an ancient artifact of a product that will surely produce memories of previous experience in people. My group felt that the use of family in our advertisements will be beneficial. For example, a commercial featuring a grandfather writing a letter to his grandson or granddaughter using a typewriter can show people it is important and nice to stay in touch with family members, and using a typewriter can be a good way to do it.
We would use television commercials, magazine ads, and billboards. Our slogan would be, “Putting thought back into the conversation.” This slogan emphasizes our main goal with typewriters: slowing people down from the new, fast-paced, technology-driven world. No more “lol” or “ttyl” with a typewriter. It’s time for us to slow down and have real conversations, and the typewriter can let us do that.
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