Toblerone Chocolate

Toblerone Chocolate

Toblerone wants to step up in the social media aspect of marketing, and they put me and my group in charge. We wanted to create something interactive for all of the Toblerone fans. Toblerone created a flavor called salty almond, and we asked Toblerone fans to come up with their own flavor combinations. Using Facebook, Twitter, and Instagram, consumers would pick a favorite flavor of theirs and send a message to their friends asking them to complete the flavor combination. A vote would take place to find out what flavor the consumer wanted to become a consistently made Toblerone flavor of chocolate. Before we picked the top flavor, we would have an event that featured the top three flavors in the competition. We would have fans show up to the event in order to taste the three flavors before voting for the winner. In the process, our social networking sites would increase in popularity.