New and Innovative Forms of Advertisement
Television commercials, radio spots, print ads, billboards, etc. We’ve seen all of these types of advertisements many times before. Nowadays, a consumer can be looking at one of these ads and not even fully realize he or she is trying to be persuaded into buying something by the company. The advertising industry needs new mediums to attract people’s attention. Things more exciting than your average television commercial or magazine ad.
This advertisement by Chevy is basically a billboard ad, but it is different. It stand out. There is a huge electrical cord that is plugged into the building. It is impossible for people driving or walking by not to see the advertisement. Also, it emphasizes the car’s main selling point: it is electric.
This next form of advertisement is a flat screen television that is in the ground. Have you ever seen those flat screen televisions advertising things in airports or banks? Of course you have. But do you really pay attention to what they are trying to say. I don’t, at least. Because this television is in the ground - and people can walk right over it - it is more likely to garner their attention.
It is outside thinking like this that can really boost an advertising campaign.
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