Selling Jeeps to Seniors

Selling Jeeps to Seniors

How does Jeep market its adventurous automobiles to an older demographic? Our group came up with a few ideas.

First things first, we had to choose which automobile to market. We felt the Jeep Grand Cherokee had a lot of things to offer to seniors. First of all, it is safe. That is something that seniors value immensely, and therefore, our campaign would feature a lot about this information. It also includes a lot of luxurious features that seniors would appreciate. Heated seating and a built in GPS system, just to name a few.

People think of 50-70 year old people as brittle, non-risk taking individuals. Not people who would normally drive a Jeep. However, we felt that this group of seniors wants to break that trend. They want to prove that older people can be adventurous and have fun, too. This is something we wanted to incorporate into our campaign. For example, we would have an advertisement that shows older people hiking, walking on nice beaches, or camping. Then the ad would explain how all of these things are possible, and simple to do, in a Jeep Grand Cherokee.

Selling Jeeps to seniors is not the easiest thing to do, but with a little creativity, it can be done.